ENTREPRENEURIAL FINANCE GUIDED INSTRUCTION PROGRAM
WEEK 3 | RETURN ON INVESTMENT
Learn how to evaluate whether a business investment is worth the cost.
THIS WEEK’S FOCUS
This week focuses on return on investment (ROI) as a tool for evaluating business decisions. You will explore how entrepreneurs calculate and interpret ROI, compare investment alternatives, and use financial information to determine whether an investment is likely to create value for the business.
LEARNING OBJECTIVES
By the end of Week 3, you will be able to:
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Define Return on Investment (ROI).
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Explain the purpose of calculating Return on Investment (ROI) for a business.
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Design marketing content that supports the financial goal of a business.
WEEK 3 | COURSE ACTIVITIES
Complete the assigned Week 3 activities in your Intuit for Education classroom.
ACTIVITY 1
Return on Investment (ROI)
Learn how businesses use ROI to evaluate the profitability of their spending and support financial decision-making.
ACTIVITY 2
The Marketing Campaign Showdown
Design marketing content for a business and consider how marketing decisions can support the financial goals of the business.
ACTIVITY 3
Marketing ROI
Calculate and evaluate the return on investment of marketing activities using the Marketing ROI Worksheet.
WEEK 3 | LIVE GUIDED INSTRUCTION
Live Guided Instruction
Apply ROI concepts to real-world entrepreneurial decisions and evaluate where your business should invest its resources.
LIVE SESSION
Week 3 Live Guided Instruction
Friday, October 16, 2026 | 7:00 PM ET
Live via Zoom
WEEK 3 | GUIDED INSTRUCTION MATERIALS
Access supplemental resources designed to help you apply ROI concepts to your own business decisions.
Week 3 Guided Instruction Packet
Apply ROI, customer acquisition cost (CAC), and customer lifetime value (CLTV) concepts to evaluate a potential investment and complete your My ROI Decision portfolio activity.